Amazon is an internet success story. They weathered the .com bust and have gone from strength to strength and their fairly agressive but highly focused marketing often impresses me.
I get quite a few e-mails from them with suggested products and most of the time their suggestions are very relevant. Over Xmas, after buying a Wii as a present for the family I received lots of e-mails with suggestions of games and accessories. I often get e-mails with cyling equipment, GPS devices, Apple products and software. I can understand this, if I look at certain products then Amazon have that info, can see what I’ve bought or looked at in the past and can offer suggestions of products I may be interested in. Much better than sending me a list of random products I have no interest in.
Sometimes though I get suggestions of things that makes me think they could be stalking me! I’ve been having a few issues with a new hard drive. I think the firewire port or cable is a little dodgy and it therefore disconnects itself. I’ve done nothing about it yet (other than fiddle with cables), I certainly haven’t looked online for a new one, but today I received an email from Amazon with a list of Hard Drives for under £100. I’m sure it was just a coincidence, but maybe they are stalking me!
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Tags: Amazon, Hard Drive, Marketing
January 29th, 2010 at 10:00 pm
Are you getting slightly paranoid?? I would be too LOL